Business Marketing & Management
Sports and Entertainment
Standards
Technology Standards
Strand 1: Creativity and Innovation
Concept 1: Knowledge and Ideas
PO 1: Analyze and evaluate information to general new ideas, processes or products.
Concept 4: Original Works
PO 1. Create innovative products or projects using digital tools to express original ideas.
Workplace Employability Standards
1. Complex Communication: Employs complex communication skills in a manner that adds to organizational productivity.
• Demonstrates mastery of traditional communication skills in reading, writing, speaking, and listening within organizational contexts.
• Uses technologies and social media appropriately to engage various audiences. 
5. Professionalism: Conducts oneself in a professional manner appropriate to organizational expectations.
• Produces work that reflects professional pride.
High School Technical Standards
ENTERTAINMENT MARKETING
1.0 – EXPLORE THE LEGAL AND ETHICAL ENVIRONMENT OF THE MARKETING PROFESSION
1.3 Discuss basic copyright principles
12.0 – EXAMINE THE COMPONENTS OF BRANDING
12.4 Describe how to effectively use and promote a brand
13.0 – EXAMINE ADVERTISING AND PROMOTIONAL STRATEGIES TO COMMUNICATE INFORMATION
13.3 Compare the types of advertising media (i.e., billboard, social networking)
13.4 Analyze the components of advertisements
Common Core Standards Science & Technical
Integration of Knowledge and Ideas
6-8.RST.7. Integrate quantitative or technical information expressed in words in a text with a version of that information expressed
visually (e.g., in a flowchart, diagram, model, graph, or table).
6-8.RST.9. Compare and contrast the information gained from experiments, simulations, video, or multimedia sources with that gained
from reading a text on the same topic.
Peoria Unified School District